Ben Walsh

Benjamin Walsh

Manchester, UK

User experience design professional.

Core principles

Web standards

Coding to web standards allows us to benefit from the interoperability of web-related products. It makes web development faster and has benefits for those with special needs to use the Web.

Responsive web design

Design and development should respond to a user's behaviour and environment based on screen size, platform and orientation through the use of flexible layouts, images and an intelligent use of CSS media queries.

Mobile first design

With mobile user numbers continuing to increase, I design experiences and interfaces for them first, and the for tablet and desktop experiences separately.

Page speed

The speed at which a page loads content is important, improving it can lead to an increase in engagement and conversions. In 2010 Google began incorporating page load speed into its ranking algorithm, so optimised websites get preferential treatment over slower websites.

Agile development

Agile development advocates the use of adaptive planning, evolutionary development, early delivery, continuous improvement, encourages rapid and flexible response to change and encourages active ‘user’ involvement throughout the product’s development.

Testing

Software testing helps to address issues such as security, functionality, accessibility, and load performance before new code is released for users.

Experience

UX/UI Design Manager

At Party Delights Ltd, May 2014 – present

Responsible for the company's strategies in... Design, Front End Development and Testing.

My goals are to improve the user experience (UX) and user interface (UI) using A/B and multivariate testing methods, to recommend enhancements to all areas of the business.

I project manage the developments between our internal stakeholders to ensure prompt delivery.

Additionally, I use data to predict changes in user behaviour so changes can be implemented before they are required.

Web design & front-end development

Party Delights Ltd, Nov 2008 – May 2014

Designing and maintaining websites for PartyDelights.co.uk, white label partners including Tesco, ToysRUs and Party City European sites.

Bug fixing and usability improvements for JavaScript, CSS and HTML.

Leading the design and implementation of new pages and sections of the websites.

Web designer

Littlewoods Clearance Ltd, Apr 2006 – Nov 2008

Design and maintenance of eCommerce channels including BargainCrazy.com and the Littlewoods Clearance eBay store. Designs for promotional marketing campaigns, including banner ads and emails. Product image management and Photoshop batch scripting.