More impact
Work that never got a case study
Older projects, and the numbers they moved.
01
Current account switching
Rebuilt the switching journey so people could see what was happening to their money at every step.
thinkmoney
4x more customers switching
02
Finance applications that people finish
Found where applicants dropped out, then split the questions across screens. Splitting them added 11%, a conversational tone added 5%, and accessibility fixes added another 4%.
CarFinance 247
+20% completed applications
03
Accessibility built into the system
Surface and on-surface colour pairings at Pearson meant teams stopped shipping contrast failures. Then I built Perception, a Figma plugin that catches them before handover.
Figma Plugins
10,000+ installs
Testimonials
The job
Most of it isn’t drawing screens.
Prioritisation
Working out what’s worth building next, and saying no to the rest. I sit with product and engineering to size the work before anyone opens Figma.
Systems and governance
Owning the design system. Naming, tokens, contribution rules, and the boring maintenance that keeps it useful a year after launch.
Accessibility
Setting the standard and building it into the system so teams get it for free. Colour pairings, focus states, and the checks that run before handover.
Pairing with engineering
Sitting with developers while they build instead of throwing files over the wall. It’s how you deliver the right thing first time.
Mentoring
Regular one to ones with the designers I lead. Career stuff, tricky projects, and whatever they’re stuck on that they haven’t said out loud yet.
Adoption
A system nobody uses is a cost. I spend as much time on demos, docs, and coaching as I do on the components themselves.
